Brooklyn Rave Street Marketing

Activation Overview

Working with Atlantic Records, we were brought in to help build momentum for FKA Twigs’ Eusexua Afterglow album listening experience at SAA in Brooklyn. To drive awareness, we executed a multi borough reverse graffiti and spray chalk stencil campaign. Album artwork placements were installed directly onto sidewalks and streets throughout the city. High foot traffic areas across SoHo, the Lower East Side, Williamsburg, and Bushwick were targeted in the days leading up to the performance, prompting street level discovery and organic sharing online.