A selection of moments, campaigns, and concepts we've brought to life.
NDA Briefcases
25 custom red 'NDA' briefcases gifted to celebrate Trippie Redd's album release.
Octane Ride Out
Drive awareness for Don Toliver's Octane album and his marquee performances at Madison Square Garden in NYC and Crypto.com Arena in LA, translating the album's high-octane energy into a cultural moment fans could physically feel.
Crash Out
A literal "crash out" on the Sunset Strip — a BMW smashed by Tinashe to launch her new single, picked up by TMZ, Complex, and more.
Headline Debut
A sunflower-covered vintage truck turned meet & greet for Stella Lefty's first LA headline show.
Dr*gs R Bad - South Park Episode
An animated South Park episode where Lucki speaks to the children of South Park Elementary about why drugs are bad.
UY Scuti Album Tarantula Seeding
Premium package seeding that built anticipation through exclusivity.
FreeYB Mobile Game
A custom mobile game that turned a movement into interactive entertainment.
Lifesize Figure
A hyper-realistic figure installation that blurred art and fandom.
UFO Sighting
A staged UFO sighting that broke the internet before the album drop.
Gallery Takeover
Transforming a gallery into a hip-hop cultural institution for one night.
Brooklyn Rave Street Marketing
Wheat-pasted posters and underground promotion for a one-night-only event.
Global Billboard Takeover
Billboards across 12 cities. Zero context. Maximum curiosity.
Complex LA Pop-Up
An exclusive pop-up that blurred the line between retail and art.
ComplexCon Arcade
A custom arcade experience that merged gaming culture with music.
NYC Dead Drop
Hidden USB-C drives across 5 NYC locations. No announcement. Pure discovery via wheatpaste posters and an interactive digital map.
EAT SH*T Album Rollout
A can't-miss physical activation that turned New York City into the campaign canvas for JACE!'s album release.
Sigan Viendo Listening
An intimate listening session that became a cultural gathering.
The Fillmore Philadelphia
A sold-out tour stop that turned a venue into a cultural moment.
Brand Partnerships
Connecting luxury brands with competitive sport fishing's growing audience.
Project X
A life-size inflatable Maybach suspended over NYC for Key Glock's PROJECT X album drop, powered by IYK's NFC tap technology.
Toy With Me
NFC-enabled rhinestone wheatpaste posters across NYC & LA for Meghan Trainor's "Toy With Me" album, with tap-to-win merch.
Ally x WKNY Air Max 1
A factory-level custom Nike Air Max 1, color-matched to Ally's brand palette for a personalized client gifting moment.
