EAT SH*T Album Rollout
A can't-miss physical activation that turned New York City into the campaign canvas for JACE!'s album release.
Artist
JACE!
Client
Slang Music Group
Activation Overview
To build buzz around JACE!'s EAT SHIT album release, we turned New York City into the campaign canvas with a physical, can't-miss activation. We custom-wrapped a Porta Potty in album vinyl and drove it through high-traffic NYC locations including Times Square and the Lower East Side before dropping it in front of Asaali, a popular NYC boutique. Fans pulled up to tag the Porta Potty while we produced 300 custom rolls of toilet paper, letting them TP the surrounding trees and neighborhood. The result was a genuine, organic moment for the album rollout — driving foot traffic, fan-made content, and cultural conversation across the city.
Gallery