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Octane Ride Out
Drive awareness for Don Toliver's Octane album and his marquee performances at Madison Square Garden in NYC and Crypto.com Arena in LA, translating the album's high-octane energy into a cultural moment fans could physically feel.
Artist
Don Toliver
Client
Atlantic Records
Activation Overview
Brought the Octane name to life through two high-impact ride outs in NYC and LA, anchored by custom branded vinyl wraps, a fleet of 60+ cars and motorcycles, and digital billboard trucks rolling through both cities. Generated significant cultural buzz across both coasts, fueling organic UGC and creator content while anchoring the album release in a tangible, shareable street-level spectacle.
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