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Toy With Me
NFC-enabled rhinestone wheatpaste posters across NYC & LA for Meghan Trainor's "Toy With Me" album, with tap-to-win merch.
Artist
Meghan Trainor
Client
Epic Records
Activation Overview
In celebration of Meghan Trainor's new album, "Toy With Me," we teamed up with Sony Music to take over NYC and LA with NFC-enabled, rhinestone wheatpaste posters. If you tapped, you got a chance to win free Meghan "Toy With Me" merch — turning street-level posters into an interactive fan moment across two cities.
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