Netflix x Audible Treats - Biggie Documentary
In anticipation of the Netflix documentary Biggie: I Got A Story To Tell, Audible Treats brought us in to support their Netflix client with a one-off, locally-focused activation celebrating the documentary’s release. The goal was to engage the Brooklyn community through a creator-led project that highlighted Biggie’s impact on artists today. Partnering with Audible Treats, we enlisted Brooklyn-based artist Honorroller to create a stop-motion interpretation of Biggie’s iconic “Juicy” video, which was shared on his social channels to generate organic buzz during release week.
Client
Netflix x Audible Treats
Category
Go To Market
/// The objective was to create a memorable activation celebrating the release of Biggie: I Got A Story To Tell by connecting with the Brooklyn community through a fresh, artist-driven project. By supporting a local creator to interpret Biggie’s influence, the campaign aimed to build anticipation for the documentary in a culturally relevant way.
/// To bring this vision to life, we partnered with Brooklyn-based artist Honorroller, a multidisciplinary creator, as the ideal collaborator for the project. Once approved by Audible Treats and the Netflix Team, Honorroller crafted a stop-motion trailer using his handmade wooden figures, reimagining Biggie’s iconic “Juicy” video with his distinctive art style. The content was shared on Honorroller’s social profiles to reach his established audience, with Netflix intentionally using creator channels for distribution.
/// The activation effectively celebrated the release of Biggie: I Got A Story To Tell, generating buzz around the documentary and honoring Biggie’s lasting influence. Honorroller’s stop-motion video reached his engaged audience on TikTok (12,000+ followers) and Instagram (14,400+ followers), garnering over 12,000 views. The campaign’s impact expanded through earned media coverage on outlets such as Okayplayer, HipHopDx, and WuTang Corp, reinforcing the power of creator-led storytelling to connect with local communities and celebrate Notorious BIG.
"Many firms claim to offer 'out-of-the-box' ideas and call themselves forward-thinking, but Black Flag is the real deal. Look up 'creative' in the dictionary, and you’ll see a bold, waving black flag. They don’t just talk the talk; they truly redefine creativity."
gavin Rhodes
///Co-Founder, Audible Treats
