Jack Harlow - NY Nico x SideTalk
Working with Jack Harlow's team for a second time, we were given the task of amplifying Jack's new single "What's Poppin" organically in the New York market.
Partnering with local filmmaker Nico Heler (@newyorknico) we developed a content piece meant to engage the local community. Nico interviewed key members of the community, on-the-street style, to get their thoughts on the new Jack Harlow track.
The content piece was shared organically by Nico on his account as an IGT V. The video was then distributed to a curated group of partner accounts for further amplification across adjacent audiences.
Client
Jack Harlow
Category
Digitial Amplification
/// Boost Jack Harlow's single "What's Poppin" in the New York market and highlight the filmmaking and content creation skills of New York Nico & Side Talk.
/// Partnered with local filmmaker Nico Heller to create a captivating content piece. Conducted on-the-street style interviews with influencers from Nico's network about the new track. The piece was shared organically on Nico's Instagram and distributed to a selected group of partner accounts for further reach.
/// The campaign successfully created buzz for "What’s Poppin." The content was distributed through accounts with a combined reach of over 18 Million followers, generating over 1 Million views and 10,000 likes shortly after it was released.
