Shopify - NFT NYC
BlackFlag teamed up with Shopify to curate a 5 day experience in their SoHo Space titled "In Real Life". Guests of the space could attend panels, play NFT themed 8-bit arcade games, interact with inflatables, and explore an artists' childhood bedroom installation al while snacking on NFT themed frozen treats.
Bringing collections of the blockchain not the real world, the week long activation achieved our goal of bridging the gap between Web2 & Web3.
Client
Shopify
Category
Experiential
/// Bridged Web2 &Web3 at NFT NYC 2022 through a unique 5-day experience at Shopify's SoHo Space, attracting creators and influencers. Aimed to increase brand exposure and generate revenue for our clients via immersive installations and merchandise sales.
/// We designed on-site experiences, immersive installations, and curated collaborations. Notably, we recreated Rhymezlikedimez's childhood bedroom as a live art station and premiered Pudgy Pop, a Pudgy Penguins and Kristopher Kite collaboration.
/// Attracted 1,000+ attendees, generated $10K+ in merchandise sales, brought NFT collections to the physical world, and attracted big names like Jeff Staple. Our approach facilitated a real-life Web3 retail experience, generating positive exposure for our clients and partners.
"Working with BlackFlag is always a breath of fresh air. We collaborated on creating a game for Lil Uzi that went super viral and also on a unique in-person gaming activation with Shopify. They take the time to understand what you’re about as an artist and then push the boundaries to make something amazing. If you want ideas that actually stand out and connect with people, these are the people you want on your team."
Tia Chanai
///Co-Founder, Krool Toys
