Cash App - Extratwopercentrecords
In collaboration with CashApp, we worked with Nike authorized manufacturer, Garrixon, to launch CashApp Records & their initial affiliate label, extratwopercentRECORDS.
Our team designed and produced a small run of bespoke Air Force One sneakers. Inspired by the “Taiwan” silhouette, we recreated the iconic 2001 shape with a never before seen custom branded colorway.
In addition to Community, we designed an AR Instagram filter that gave users the opportunity to experience a 3D virtual Air Force 1 on their phone.
Client
Cash App
Category
Product
/// Launch Cash App and ExtraTwoPercent Records' affiliate label and generate buzz using a limited-edition bespoke Air Force One sneaker. Aim to engage culturally driven consumers and widen the exposure for creators Garrixon, Don Allen III, and Nessly.
/// BlackFlag teamed up with Garrixon to design a limited run of bespoke Air Force One sneakers. Utilized the Community SMS platform for engaging fan interactions. Put great effort into replicating the vintage 2001 Air Force One shape. Introduced an AR Instagram filter by Don Allen III for a virtual sneaker experience. Influencers and reviewers were given the sneakers to create buzz.
/// Produced 40 pairs of bespoke sneakers within 90 days. A pair was sold for $1,250, highlighting its demand. Multiple pairs were given away via the Community SMS platform and some were sold by vintage dealer @ConstantPractice. Sneakers were worn by all artists involved, reaching nearly 2 million followers on Instagram.
Partnering with BlackFlag to launch Cash App Records was a brilliant move. They brought energy, creativity, and a deep understanding of what it takes to generate real buzz. Our mixtape project didn’t just get noticed—it created a wave of excitement and awareness that exceeded our goals. Engagement was through the roof, and Cash App Records quickly gained visibility. If you’re looking to launch something with maximum impact, BlackFlag is the way to go.”
Ryan PEarson
///Brand strategy, CASHAPP
