The Construction Kings
BlackFlag partnered with Construction Kings to audit and revamp their web and e-commerce infrastructure. Leveraging our expertise in digital solutions, we utilized our provider, Leadio, to develop a comprehensive landing page and optimized checkout process, complete with confirmation, retention, and upsell automations. As part of the project, we also helped launch the Building Builders Academy, an online school for construction professionals, by developing and optimizing marketing funnels that drove membership subscriptions and course purchases.
Client
Construction Kings
Category
Digital Pipeline Development
/// BlackFlag conducted a thorough audit of Construction Kings’ existing web and e-commerce infrastructure. We identified opportunities to enhance the user experience, streamline the checkout process, and improve automation to drive customer retention and upsells. We also focused on developing a scalable infrastructure to support the launch of their new membership product and online school.
//// Using Leadio as our platform, we designed and implemented a new landing page, along with an optimized checkout process that included automations for confirmation emails, retention strategies, and upselling opportunities. We also designed marketing funnels for the Building Builders Academy, ensuring a seamless journey from lead acquisition to conversion. Additionally, we worked with Construction Kings to create engaging social content, repurposing it for paid ads to broaden reach and drive subscriptions.
/// The successful launch of the Building Builders Academy marked a major milestone for Construction Kings. Our work helped them capture a new audience, increasing membership subscriptions and course sales to over $500k in six months. The optimized web infrastructure and e-commerce solutions we implemented allowed for a streamlined user experience, while the marketing funnels drove strong results in both the top and bottom of the funnel. Through our collaboration, Construction Kings benefited from our comprehensive approach to product, infrastructure, and marketing consulting.
